Shareholders’ Agreements

Any business that has more than one shareholder should have an agreement to cover how they manage the relationships between them, in the tricky situations which will almost certainly occur in the lifetime of the enterprise. In a marriage it Read more ›

Recruitment and Payroll Policy

An Investor will expect you to understand what the key skills and talents required in an employee are, in order for you to grow your business – and also what an employee’s availability is in your location, and how much they would expect Read more ›

Cash Flow and Over Trading

How quickly will it take your business to start generating surplus cash? Or is it going to be cash hungry and if so, for how long? Investors will concern themselves with funding the growth of the business. Do your customers Read more ›

Who are you selling to?

An Investor will want you to illustrate or explain where your market is and how you are going to reach it. If you have a product or service, why would anybody want to buy it and how big is the Read more ›


Some might call it a USP (unique selling point). Others might look for a patent or registered design to protect the start-up or existing business against copyists or straightforward plagiarists. Whether your product, business or service is ACTUALLY unique or Read more ›

Exceptional service provision

An Investor knows from experience, possibly as a business person but definitely as a customer, what it is to give or get what is sometimes called World Class Service. It’s within the gift of people who are probably obsessive about Read more ›


Profitability is a key factor in any Investor interest, obviously. Any new business must show the potential to be profitable within a few years of starting. Investors would expect to see some form of sales forecast over at least 3 years, Read more ›


Your business idea or successful start-up business has to have scalability. If it hasn’t got growth potential then it’s highly unlikely that an investor will put his or her hand in their pocket. An investor is looking to exit a Read more ›


Any investor worth their salt will be investing for the medium to long term, as it’s highly unlikely that a start-up or existing small business will reveal instant returns. In this sector of investment, sustainability is a key factor in Read more ›