The sponsorship of the golf had bought us a lot of goodwill but not a lot of business; we were considering whether to do the event for a second year or not. One thing for sure was that we needed Read more ›

The Data 7 range was industry-leading and had loads of built in USPs. We advertised for manufacturers and set up three: they became customers of D&TS, they fabricated the windows and doors, and then sold them on to D&TRWS. We Read more ›

The Golf Tournament was a great success, but the amount of publicity was very poor; the PR guy really was retired and acted as much (he treated it as a very nice holiday in Eastbourne). We had arranged with the Read more ›

It’s mid-September and I get a call from David Stockman. We were going to go up to Temple Bar in London, one of the famous Inns of Court. Our side would be in one room, Rodney’s in another – and Read more ›

In the meantime, we had decided to get into sponsorship of sport. As previously discussed, the double glazing industry had a deservedly bad reputation and seemed to always be the main (and always negative) feature on one or more consumer Read more ›